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Success Story

How we help a Fashion brand 52X their Email Marketing ROI in just 30 days

INSIGHTS:

A fashion brand known for its trendy and affordable clothing was struggling to drive sales and increase ROI from its email marketing efforts and also looking to start with SMS marketing. The brand had over 100,000 email lists, 0 for SMS, and was not utilizing the email marketing platform to its full potential. To boost sales and ROI, the brand decided to work with Amari Inbox to revamp and optimize its marketing strategy.

THE PROBLEM:

• Used to the email blast and/or used to ineffective segmentation and targeting of email campaigns
  
• Incorrect use of "triggers" for email automation
• Zero sign-up forms
• Lack of A/B testings
• Lack of building email automation, especially the core flows (abandonment, post-purchase, etc.)
• Low open and click-through rates on email campaigns
• Unclear email branding
• Ineffective copywriting and email designs
• Super SALESY!
  

OUR PROCESS & SOLUTION:

We had a quick call with the CEO to learn more about the brand, especially its goals. We asked permission to perform a deep dive audit inside their ESP (Klaviyo) to quickly identify areas of improvement and implement a comprehensive email and SMS marketing strategy.

• We first focused on growing the brand's email list by implementing various tactics, such as offering incentives for signing up and creating visually appealing opt-in forms.
  
• Segmented the email list into different groups based on customer behavior, purchase history, and preferences. This allowed for targeted and personalized email campaigns.
• Designed visually appealing and responsive email templates with clear calls to action to increase open and click-through rates.
• Implemented automated emails, such as abandoned cart emails and post-purchase follow-ups and so much more to increase conversion rates and customer retention.
  

THE HAPPY EVER AFTER:

In just 30 days, the fashion brand saw open and click-through rates increased by 50% and 65%, respectively. They also saw a 52x return on investment from their email marketing efforts. Sales generated from email increased by 400%, resulting in a 52x ROI increase. They now have a solid lifecycle marketing strategies too.

OVERALL INSIGHTS:

We helped the fashion brand quickly improve its email and SMS strategy in 30 days. By revamping and optimizing the fashion brand's marketing strategy, we were able to drive significant growth in sales and ROI. By focusing on targeting and personalizing email campaigns and implementing automated emails, we're able to increase open and click-through rates and ultimately drive sales. The brand now has a strong and effective email marketing strategy that continues to drive growth and success. The brand's partnership with Amari Inbox has proved to be a valuable asset in its growth and success.

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